Our Retainer Model
ONLINE CONTENT FOR YOUR BUSINESS EVERY MONTH
How does it work?
1) Strategy and Budget: We sit down with each client to figure out their goals and objectives for their company. Surprisingly it is NOT always about increasing their revenue. For some it’s about giving clearer messaging, building a trusted brand through video “edu-tainment” and for others it is about the revenue.
2) Content Calendar: Based off of the objectives for the company, we discuss the budget you are willing to spend monthly. That will dictate how many long form, medium form and micro videos will be able to be produced as well as additional content with animation, graphic design or photography (only offered to our retainer clients). Then with a bit of your help (so logistics can be thought through properly), we create a series of potential videos that can be filmed each month and entered into a "content calendar".
3) Set up batch days: Depending on which tier of our retainer model you select, we will then implement “batch content days”. Once a month or multiple times a month, a videographer will come to your facilities to conduct interviews, capture “b-roll”, (layover footage so it’s engaging and not just talking interview heads!) as well as drone footage if it’s applicable.
4) Editing + Revisions: Once your footage is captured, our editing team will turn it into multiple videos for each platform. Our aim is to create videos that engage with your audience differently across each platform too. Tiktok does not perform the same was as Facebook does and therefore, the videos should be different!
Small Example
All footage and interviews are shot on the same day to create different videos for each platform.
Video primarily used on Kehoe’s website as well as posted on longer form
platforms such as Facebook, Youtube and LinkedIn.
Example of “micro content” for social media to use on platforms such as
Youtube Shorts, tiktok or Instagram/Facebook Reels.
This video was primarily used on social media across all platforms.
Bonus Tip:
Unlimited Content Model: How to never run out of content for your business.
WHEN YOU BUILD A BRAND, YOU DON’T HAVE TO SELL.
If Apple decided to build a hotel, I think we would have a pretty good idea of what it would look like…but if the Marriott Hotel decided to build a computer or phone, would we have any idea what it would look like?
Q: So where do you build brand?
A: Where the attention is. For most businesses, that attention is still on social media and their website.
Q: What do I put on our socials and website?
A: Video content. Stories. As much content as possible!
Q: But we don’t have time to create content.
A: Welcome to our retainer model.